The old methods no longer work
The traditional methods of generating no longer work:
- Yellow Pages don’t even make it out of the plastic wrapper
- Local newspaper advertising effectiveness is falling fast.
Study after study has pointed to the web as the source of leads… and therefore customers.
Sources of leads
You are probably well aware of the main approaches from bringing “leads” (targeted visitors) to your website:
- Search engine optimisation
- Pay Per Click advertising
But getting visitors to your website is only part of the story:
You need a system for turning visitors into leads…
… and leads into customers.
Putting the pieces together
You now need a good website – an optimised website. And to do a really good job, you also need a system for attracting and managing leads.