BRAINBOX Web Development Process Overview

Our web development process seeks to answer three questions:

The most important question of all: Why?

It's important to understand why the website (or a website function) is to be built: the business requirements.

Because we were business people long before we became involved with the internet - and because we specialise in a limited number of business areas - we're uniquely positioned to help you get to the right "Why?"

Breaking it down

The Why

The most important - and most neglected - element of web development. Too many websites are built without a clear idea of their purpose.

It's critical to identify the business requirements. We find that a bit of a mouthful, so we tend to talk about the Why.

For clients that already have a website, the BRAINBOX Website Evaluation Process can help uncover the root cause of poor website performance.

Technical Design

It's important for every website to have good solid bone structure. Without it, a website is unlikely to reach its full potential.

Look for the following in the technical design of a BRAINBOX website:

• 100% valid HTML code
• Lightweight HTML that loads quickly, with stylesheets and other extras moved to external files.

Content

With a good solid structure in place, it's time to to put some meat on the bones: the content. Content is what people come to the internet for: content really is king.

The way the content is arranged on a website - its information architecture - can have a big impact on (a) how easily people can find information and (b) how well the website ranks on search engines.

Visual Design

A little Putty a Little Paint.... Make It What It Really Ain't

Having put significant effort into establishing a solid technical base and organising quality content, the next step is to give it the right look.

Web Development

This is where the various elements come together, and a complete website emerges.

Maintain

Web Development is not the end of the story, it's the beginning. You've passed your driving test and you're heading out onto the open road. It's time to really learn how to drive.