The Fine Line + Smirnoff Online Competition

Key aims of the competition

1. To build a database of contact names and email addresses
2. To increase traffic to the website

Creating Interest

The competition was promoted by a full page advert that appeared on the back page of the Metro.

Visitors to the website were greeted by "skyscraper" banners (created by Brainbox) like the one that appears on this page.

The competition page also featured a banner and other branding.

The Result

The advertisement caused traffic to the website to increase by around 75% in the first two days of the competition. In the first few days of the competition, more than half of all visitors entered the competition.

The competition appears to have a long-term effect on the traffic to the website, with the number of visits per day up more than 20%.

Click here to view The Fine Line / Smirnoff Online Competition